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Fashion Journalist by Oxford University


 I'm truly happy with my involvement for Global Journalism Seminar : How Fashion journalism drives industry evolution on 5 June 2024 by Said Business Scholl, Oxford University, United Kingdom.


Journalist Sarah Kent discuss the fashion industry's long & winding road to sustainability.The fashion industry was not built for sustainability .Very much the opposite, in fact, as its central premise is the importance of wearing the latest item & discarding anything that came before.


It's emissions impact is substantial , its record on ethical labour practices patchy at best and its approach to minimising waste non -existent.Yet the vast majority of the media coverage of rhus million dollar industry remains focus on glamour , glitz and what'd new.Sarah Kent, Chief Sustainability Correspondent of The Business of Fashion, is one of the few journalists to look behind the fashion industry's glossy facade and investigate the serious confronting it.


In a conversation with Mitali from the Reuters Institute for the Study of Journalism , she unpacks some of the complexities and contradictions inherent in the industry itself and in how it is reported.


Challenges of Sustainability Reporting : The  fashion industry is gloriously frivolous.It's summary of the top current trends puts climate urgency only just ahead of vacation vibes.The day to day functioning of the industry is completely separate from climate goals.And while fast fashion is widely acknowledged to be a sustainability challenge , the luxury end of the market is perceived more generously , thanks more to its sophisticated communicates than to greater commitment to sustainable action.


Impact on Geopolitics: Fashion is a global business.Geopoliyical developments have significant  impacts on supply chains as well as on consumer sentiment and buying power.Conflicts in the Red Sea region have affected shipment routes , while the United States ban on imports from China's Xinjiang region has fractured cotton supplies.Thw EU's Coeporate Sustainability Due Diligence Directive will force brands to pay more attention to where their products come from.


Continuing Contradictions: Shein is the fashion brand that the responsible consumer 'should' avoid.Anyway, the cost of living crisis has driven demand for cheap goods , caring about sustainability that something is unaffordable for certain people.Waste is a major issue in the industry with  no meaningful way to recycle textiles.The expert of old clothes effectively exporting our waste-and it is also a thriving  trade.And,how much waste is hidden in the books of companies that produce more than they sell?

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